The Real Reason Zelenskyy Doesn’t Wear a Suit

But the criticism of Zelenskyy's lack of traditional tie-and-jacket attire misses an obvious question: Why does he dress like that? As it turns out, the black tactical gear he wore to the Oval Office - much like his now-iconic olive-green fleeces and combat boots - is part of a growing visual shift in Ukraine, marked by the war's impact on the clothing industry and the military's now central place in Ukrainian culture.

I spoke to Illia Ponomarenko - a Ukrainian journalist who has covered the war, written for the Kyiv Post and The Kyiv Independent and authored I Will Show You How It Was: The Story of Wartime Kyiv - about the real meaning behind Zelenskyy's style. "The clothes are more than clothes," he said. "They are part of a culture of people who are involved in this war."

Title: The Real Reason Zelenskyy Doesn’t Wear a Suit
URL: https://www.politico.com/news/magazine/2025/03/08/zelenskyy-suit-ukraine-fashion-style-00219275
Publisher: Politico
Date published: March 8, 2025
Description:

But the criticism of Zelenskyy’s lack of traditional tie-and-jacket attire misses an obvious question: Why does he dress like that? As it turns out, the black tactical gear he wore to the Oval Office – much like his now-iconic olive-green fleeces and combat boots – is part of a growing visual shift in Ukraine, marked by the war’s impact on the clothing industry and the military’s now central place in Ukrainian culture.

I spoke to Illia Ponomarenko – a Ukrainian journalist who has covered the war, written for the Kyiv Post and The Kyiv Independent and authored I Will Show You How It Was: The Story of Wartime Kyiv – about the real meaning behind Zelenskyy’s style. “The clothes are more than clothes,” he said. “They are part of a culture of people who are involved in this war.”